Carlo Pignataro is a veteran of the international luxury industry, with a career spanning management, learning and development, advisory work and keynote speaking. Based between Italy and Dubai, he has experienced the industry from almost every angle: the boardroom and the retail floor, international expansion, leadership, communication and client relationships.

Today, he advises leading companies and speaks to audiences worldwide on negotiation and the wider disciplines of how value is created, communicated and exchanged, from client experience and perceived value to selling and leadership. His consulting work is rooted in luxury, across jewellery, fashion, eyewear and other high end sectors, but the principles he teaches apply wherever people sit across a table from one another.

His thinking is grounded in years of practice: navigating complex relationships, high value transactions, demanding clients and competing interests, and reflecting on the patterns beneath them. It is this perspective, and an understanding of the often invisible dynamics that shape what happens across the table, that sits at the heart of his books and his work with executives, teams and organisations around the world.

Carlo is the author of the Style series, including Sell with Style, Serve with Style and Negotiate with Style, and the host of Lux & Friends, a podcast exploring the forces shaping the world through the lens of luxury.

His conviction is simple: negotiation is not only about getting what you want. It is about seeing more of the room, understanding what matters to the person across the table, and having the judgement to know what to protect when the pressure comes.