Hermès: a history of pride and luxury

Hermès holds a very special position in the luxury world: hugely popular (it ranks #32 in Interbrand's’ 100 Top Brands List, second only to Louis Vuitton which ranks #19, and way above Gucci at #51, Cartier at #65, Tiffany at #81 and Prada at #91), yet under distributed and able to sustain a price point that makes it affordable only to a small percentage of luxury buyers. A LITTLE BIT OF ...

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Elegance can save the world….and your business too.

This might not be the easiest challenge I’ve ever undertaken, but it’s definitely a rhetoric argument I am committed to : Elegance is important in business; it can help leaders lead, businesses succeed, creative people create, careers grow, people collaborate, salespeople sell, marketers better market their products and so on… A few readers might object that, since I come from the luxury industry, I overestimate the importance of elegance whereas today some ...

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This is why service is a job for leaders

As I write this article, I am in the midst of writing a book on spectacular and luxurious customer service, a research-based manual that companies and individuals can use to transform and improve the way they serve their clients. To be precise, I should say that I am re-writing this book that was almost ready a year ago. The reasoning behind this is that I was struck by the realisation that ...

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