Are you programmed to sell?

Are you successful in sales? Can you look at yourself in the mirror, and honestly say “I’m a sales champion?” If the answer is NO, despite all the efforts, the sales training and the many years spent working in sales, the reason is likely to lie within your subconscious mind which is not programmed to sell. As explained by biologist, former Stanford’s researcher and best-selling author Bruce Lipton, 95% of our life is ...

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Hermès: a history of pride and luxury

Hermès holds a very special position in the luxury world: hugely popular (it ranks #32 in Interbrand's’ 100 Top Brands List, second only to Louis Vuitton which ranks #19, and way above Gucci at #51, Cartier at #65, Tiffany at #81 and Prada at #91), yet under distributed and able to sustain a price point that makes it affordable only to a small percentage of luxury buyers. A LITTLE BIT OF ...

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Elegance can save the world….and your business too.

This might not be the easiest challenge I’ve ever undertaken, but it’s definitely a rhetoric argument I am committed to : Elegance is important in business; it can help leaders lead, businesses succeed, creative people create, careers grow, people collaborate, salespeople sell, marketers better market their products and so on… A few readers might object that, since I come from the luxury industry, I overestimate the importance of elegance whereas today some ...

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This is why service is a job for leaders

As I write this article, I am in the midst of writing a book on spectacular and luxurious customer service, a research-based manual that companies and individuals can use to transform and improve the way they serve their clients. To be precise, I should say that I am re-writing this book that was almost ready a year ago. The reasoning behind this is that I was struck by the realisation that ...

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