LAPO ELKANN: PORTRAIT OF AN UNCONVENTIONAL HEIR

 Chances are that you’ve never heard of Lapo Elkann. If you have, however, you either know him for the gossip surrounding the troubled life of this heir of Italy’s richest and more powerful dynasty (Fiat’s Agnelli Family), or for his style and creativity, which has earned him the title of “Best dressed man in the world” several times. Lapo’s style and creativity are the reasons why I am writing this article. In my ...

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Hermès: a history of pride and luxury

Hermès holds a very special position in the luxury world: hugely popular (it ranks #32 in Interbrand's’ 100 Top Brands List, second only to Louis Vuitton which ranks #19, and way above Gucci at #51, Cartier at #65, Tiffany at #81 and Prada at #91), yet under distributed and able to sustain a price point that makes it affordable only to a small percentage of luxury buyers. A LITTLE BIT OF ...

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Elegance can save the world….and your business too.

This might not be the easiest challenge I’ve ever undertaken, but it’s definitely a rhetoric argument I am committed to : Elegance is important in business; it can help leaders lead, businesses succeed, creative people create, careers grow, people collaborate, salespeople sell, marketers better market their products and so on… A few readers might object that, since I come from the luxury industry, I overestimate the importance of elegance whereas today some ...

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This is why service is a job for leaders

As I write this article, I am in the midst of writing a book on spectacular and luxurious customer service, a research-based manual that companies and individuals can use to transform and improve the way they serve their clients. To be precise, I should say that I am re-writing this book that was almost ready a year ago. The reasoning behind this is that I was struck by the realisation that ...

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