Chances are that you’ve never heard of Lapo Elkann. If you have, however, you either know him for the gossip surrounding the troubled life of this heir of Italy’s richest and more powerful dynasty (Fiat’s Agnelli Family), or for his style and creativity, which has earned him the title of “Best dressed man in the world” several times. Lapo’s style and creativity are the reasons why I am writing this article. In my ...

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