WHAT YOU WILL LEARN

Importance of
active listening

Why this technique is fundamental to customising business relations.

Importance of the purchase experience

How to plan it and some IT tools which we can use to support our business.

Specific language patterns

How specific language patterns are very useful when interacting with customers.

Sell With Style

This book is intended for those already working at the high end of the market (from managers to self-employed professionals, commercial executives to store managers), as well as for anyone seeking to enhance their professional and business career, helping them to stand out from the competition.

“Elegance is that behavioral quality that transforms a person’s highest essence into appearance.”

FOREWORD BY

 

Gianni Bulgari

“Carlo Pignataro has set himself an ambitious task: deconstructing the idea of style itself.”

Giacomo Santucci

“The issue is no longer simply buying or selling, but embodying true “Style”.”

AUTHOR SPOTLIGHT

about-author

Carlo Pignataro

Carlo Pignataro is an author, entrepreneur, consultant and training specialist best known as “The Luxury Coach.”

Born in Turin, Italy, and based between Dubai and Malta, he travels the world consulting and training organisations who seek his help to align the value they bring to the marketplace with their perceived value.

A FASCINATING EXPLORATION OF THE WORLD OF SELLING

The following is a list of the main stages in our journey:

Concepts of Style, Perceived Value and Luxury

Active Listening

Brand Promise and Personal Branding

Purchase experience

Desire and Personal Charisma

Specific Language Patterns

Hypnotic Sales Techniques