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THE ULTIMATE GUIDE TO LUXURY SELLING

Sell With Style

It is a concise and practical text, which skillfull combines all of the strategic and tactical elements of a fundamental business practice: selling.

Sell With Style

“Elegance is that behavioral quality that transforms a person’s highest essence into appearance.”

This book is intended for those already working at the high end of the market (from managers to self-employed professionals, commercial executives to store managers), as well as for anyone seeking to enhance their professional and business career, helping them to stand out from the competition.


Gianni Bulgari

Giacomo Santucci

“The issue is no longer simply buying or selling, but embodying true “Style”.”

FOREWORD BY

“Carlo Pignataro has set himself an ambitious task: deconstructing the idea of style itself.”

Carlo Pignataro

Carlo Pignataro is an author, entrepreneur, consultant and training specialist best known as “The Luxury Coach.”

Born in Turin, Italy, and based between Dubai and Malta, he travels the world consulting and training organisations who seek his help to align the value they bring to the marketplace with their perceived value.

AUTHOR SPOTLIGHT

A FASCINATING EXPLORATION OF THE WORLD OF SELLING

The following is a list of the main stages in our journey:

Concepts of Style, Perceived Value and Luxury

Active Listening

Brand Promise and Personal Branding

Purchase experience

Desire and Personal Charisma

 Secific Language Patterns

Hypnotic Sales Techniques

Copyrights © 2018 Carlo Pignataro - Credits: Distudio ∧ Somake