Chances are that you’ve never heard of Lapo Elkann. If you have, however, you either know him for the gossip surrounding the troubled life of this ...

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Hermès: a history of pride and luxury

Hermès holds a very special position in the luxury world: hugely popular (it ranks #32 in Interbrand's’ 100 Top Brands List, second only to Louis ...

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Elegance can save the world….and your business too.

This might not be the easiest challenge I’ve ever undertaken, but it’s definitely a rhetoric argument I am committed to : Elegance is important in business; ...

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This is why service is a job for leaders

As I write this article, I am in the midst of writing a book on spectacular and luxurious customer service, a research-based manual that companies ...

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Last Minute Work

I spent years fighting my “last minute” inclination, confusing it with procrastination, until I realised it was actually my brain, or my survival instinct if ...

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Out of sight, out of mind

Have you ever heard the expression "out of sight, out of mind"? This is how the Cambridge Dictionary defines it: "Said to emphasize that when something or ...

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Verbal Influence – Episode 1

It takes effort, care and generosity to make the word YOU become the verbal tool you use to transform yourself into a problem solver, a ...

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Emotional Selling – Rule #1

If one thing drives me crazy, it’s meeting people trying to sell me something, be it a product service, or idea, and doing so without ...

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How to say NO to clients

You don’t want to say "NO" to your clients, do you? But you don’t want to say "YES" either if their requests cannot be met. ...

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Sell With Style

This book is intended for those already working at the high end of the market from managers to self-employed professionals, commercial executives to store managers, as well as for anyone seeking to enahnce their professional and business career, helping them to stand out from the competition.

Sell with Style is all this and much more.

It is a concise and practical text, which skillfull combines all of the strategic and tactical elements of a fundamental business practice: selling.

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