Business With Style Episode 1: Emotional Selling

People always let their emotions get in the way when they make a decision. Not just the lady buying a dress, but also the smart entrepreneur who you’d expect to make a decision only based on facts, can turn down a convenient option only because of something the counterpart said that hurt his or her ego. If you digest this principle you are setting yourself up to succeed in emotional selling.

carlo pignataro


Author of "Sell With Style, The Ultimate Guide To Luxury Selling" - Luxury Sales & Client Experience Training.

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