Despite the increasing complexity of a sales job, ranging from knowing highly sophisticated products and fast changing industry trends to understanding human psychology and negotiating complex deals, the single aspect of sales that puts most people off is the fear of rejection.

Fear of rejection (FOR) is the reason most people don’t follow up after submitting a proposal, or don’t try to source new leads, or settle after the first sale missing to cross-sale, or don’t ask for a salary increase, or do not keep in touch with old clients and leads, this one the things that companies can do ir better with the best payroll practices.