The Luxury Coach


Carlo Pignataro is an author, entrepreneur, consultant and training specialist best known as “The Luxury Coach.”

Born in Turin, Italy, and based between Dubai and Malta, he travels the world consulting and training organisations who seek his help to align the value they bring to the marketplace with their perceived value.

“15+ years of experience in the international luxury industry have taught me that value, like beauty, is in the eye of the beholder.”

Carlo adds value to companies that understand premium prices are earned by fine-tuning their sales cycle, revising their client experience, strategizing their after-sales activities, and building a culture of luxurious service.

His experience and exposure to the strategies used by some of the most prestigious brands in the world makes him a global consultant and trainer for companies and individuals operating in various sectors, including Luxury Goods, Luxury Retail, Cosmetics, Banking, Automotive, Real Estate, Optical, Corporate Services, Personal Services, Web Services, Consultancy, and more.

Business with style


“My job is to help companies and individuals add a touch of luxury and elegance to their business, so they can stay out of price wars, and build strong emotional links with their clients.”

Carlo’s experience in the international luxury industry includes managerial roles with companies like Gucci, Damiani, TJF Group, and Al Tayer Group. His extensive research into perceived value and profound understanding of client relationship dynamics make Carlo a prominent speaker at conferences and a coach to companies and individuals interested in enhancing their client rapport and reputation for excellence.

His clients include Luxottica, Sephora, Westin, Dubai World Trade Centre, APS Bank, Mouawad, Rivoli, Ginza, AW Rostamani, Al Rostamani, Evolvence Capital, Calamatta & Cuschieri and many more.

As an NLP Master Practitioner, NHR Master Practitioner, Non Verbal Hypnosis practitioner, Body Language Scholar, and Vocal Coach – he is a trained opera singer – Carlo has gained an international reputation as the sales coach with a luxury twist.